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Selling your home or property can be very stressful, and in today’s market, it’s a multifaceted, quick moving endeavor. That’s why my team and I
take every step to make it seamless and transparent. You can count on us to manage the entire process. Our marketing strategies will maximize exposure and
help you sell your home for the HIGHEST POSSIBLE PRICE in the shortest amount of time, while ensuring you don’t leave any money on the table.
My team and I are dedicated to providing you an excellent experience with no surprises and the least amount of stress.

I Live Santa Cruz I Love Santa Cruz I Know Santa Cruz I Sell Santa Cruz

“My value to you as your realtor is to negotiate the HIGHEST POSSIBLE PRICE for your home and make sure we do not give away any of your money”


Contract Negotiation

Negotiation skills are the most overlooked aspect when choosing a Realtor. Not only do I have almost 30 years of success in real estate, but I’m always furthering my negotiation skills through education. I have been a 15-year student of Lorna Hines Pinnacle Program and have completed classes at Stanford University’s Center for Professional Development in Negotiation.

  • Negotiate the HIGHEST POSSIBLE PRICE for you.
  • Help you feel comfortable with the different methods of negotiation and negotiation styles.
  • Ensure you negotiate the most attractive contract terms based on your goals and timing.
I Live Santa Cruz I Love Santa Cruz I Know Santa Cruz I Sell Santa Cruz


The reputation and professionalism of an agent and the brokerage you choose are very important in helping you get the HIGHEST POSSBLE PRICE for your property. I’m proud to say I have an excellent reputation throughout the Real Estate community as well as with current and past clients.


What To Expect

  • Initial Phone Call: In order to make your Marketing & Strategy Consultation as valuable and efficient as possible for you, I suggest first scheduling a phone consultation. During this call, I will begin to understand your thoughts, plans, timeframe, and expectations. I will also answer any questions or concerns you may have. This will help me to prepare for our in-depth Marketing & Strategy Consultation.
  • Marketing & Strategy Consultation: This consultation is designed to be a personal one-on-one meeting at your home or property.
    The meeting is designed to be comprehensive and educational for both of us. We will discuss some of the following topics:
  • Strategies for successful negotiation to get you YOUR money.
  • Discussion of possible repairs, improvements, the home preparation process and staging if necessary.
  • Review the Agency Disclosure Document and Authorization to Sell Agreement.
  • Discuss an in-depth marketing strategy and prepare a calendar of events.

READY TO SELL? CONTACT ME AT 831.234.1346 or diana(at)isellsantacruz(dotted)com

Prepping Your Home

My team and I will help guide you in preparing your home to make it shine! It can be stressful when
getting ready to list your home for sale, but we are here to assist you.

  • Decluttering & Tidying up! I am an expert in knowing what to put away and what to leave out.
  • Beautifying Inside & Out: I have an artistic eye and can offer many ideas to make your home stand out. Sometimes a new color for your front door, some fresh gravel or some freshly cut flowers may do the trick. We will work together to make your house sparkle and pop!
  • Staging: Some homes show better if they are completely staged and furnished. We will work together with my staging partners to see if this is the right move for you.
  • Extensive Referral List: I have lived in Santa Cruz for 45 years and if you need some help, I’m here to assist. Cleaners, movers, contractors, handymen, landscapers/gardeners, painters, plumbers, Pest Control, etc.

Property Exposure

  • Custom Property Website: You will receive a custom web address for your property with professional photos, video and drone footage. Precise analytics let us track how many people visit and view your website.
  • Professional Photography, Video, and Drone Footage: High-end beautiful photography, video and drone footage will high-light your home and provide the content for exceptional online and print marketing.
  • Property Description: Not only is the imagery important in selling your home, but I have a writer on my team that will create a compelling description of your home that will captivate all buyers.
  • Email Blasts: Reaching over 10,000 local and Bay Area Realtors and clients.
  • Beautiful Property Postcards: Creative “Just Listed” postcards mailed to surrounding neighborhoods and potential buyers locally and in the Bay Area.
  • Social Media Announcements: One of the best ways to spread the news about your home is through social media. I have a social media expert on my team who creates fabulous posts on Facebook, Instagram and LinkedIn keeping viewers up to date.
  • MLS: Multiple Listing Service. Your property will be placed on MLS and syndicated to the leading home search websites across the country such as: Zillow, Trulia, Redfin, Front Door,,, etc.
  • Your Property will be Featured on my Website: First, I host a catered Open House exclusive to Broker’s and Realtor’s to see your home before anyone else. Then if appropriate, I host a catered “Invite Only” Neighborhood Open House. This is a fun event to “the Buzz” going amongst your neighbors. And, then we go into weekend Open Houses for the rest of the buyers in the world until we get your home sold.
  • Custom Ad in the Sentinel Newspaper: (yes, some still do read the newspaper!)
  • Open Houses: A catered Open House for all the Broker’s and Realtors to see your home before anyone else. If appropriate, I hostan invite only catered neighborhood Open House. This is fun to do gets lots of buzz in neighborhood. And definitely weekend Open Houses to get lots of exposure.

Coordination & Cooperation

With almost 30 years of experience, it’s second nature for me to know what needs to be done and in the best order.

  • Inspections and Appraisals: I work directly with the Buyer’s Agent to ensure all inspections and appraisals are timely performed.
  • Escrow & Title: I coordinate the efficient closing of your sale with Escrow Officers, the Title Company, Insurance Agents, and anyone else relevant to your transaction.
  • Informed & Transparent Communication: We will be in constant communication and you will be well informed from beginning to end.

My Intent Is To Do Such A Fabulous Job In Selling Your Home For The Highest Possible Price,
that You Will Never Want To Buy Or Sell A Home Without Me.

I Want To Be In Your Real Estate Life Forever!

I Live Santa Cruz I Love Santa Cruz I Know Santa Cruz I Sell Santa Cruz